DM
DEREK MASSEI
Aston Martin | Salesforce
At Salesforce Connections, we partnered with Aston Martin to design a high-impact interactive experience that brought the brand’s transformation with Salesforce Data Cloud to life. The choose your own adventure format invited attendees to explore marketing, sales, and service stories, each showing how data solved real challenges and delivered measurable change.
Services
Digital experience,
UX & creative direction,
Event activation design
Client
Aston Martin
Year
2025
The activation was designed to feel premium and immersive, reflecting Aston Martin’s reputation for craftsmanship and precision. Each track presented a clear before and after view of how Salesforce reshaped customer engagement. The design combined interactivity with elegant visuals to elevate a case study into an experience that felt true to the Aston Martin brand.
As design lead, I directed the user journey, visual design, and storytelling framework. I worked closely with Salesforce product experts and Aston Martin stakeholders to ensure accuracy and clarity, while shaping the art direction to feel polished and distinctive. My focus was on making the experience seamless, intuitive, and aligned with both brands at the highest level.
The Aston Martin showcase became one of the most visited activations at Salesforce Connections. Its clarity, interactivity, and measured engagement led Salesforce to bring it to additional global events, including Dreamforce. It continues to stand as a flagship example of how strong UX and storytelling can transform complex solutions into memorable brand experiences.
