Salesforce | "We Bring" Campaign

The creative concept centered on a split screen design that paired customer stories with the experiences of their own audiences. This flexible idea was applied across every Salesforce product line and industry vertical, creating a cohesive language that could adapt to diverse audiences while reinforcing one central story. The result was a consistent identity system that felt human, approachable, and expansive.

As a designer and production artist on the in-house creative team, I helped bring the campaign system to life across touchpoints. I created layouts for print, digital, and OOH, refined visual assets, and ensured consistency of typography, color, and iconography across formats. I also contributed to building production-ready files and scalable templates, supporting the rollout of the campaign across regions, industries, and product groups.

The brand identity campaign became one of Salesforce’s most visible initiatives, appearing in major cities, airports, television, and digital platforms. It unified messaging across the entire Salesforce ecosystem of industries and products, strengthening brand recognition and making the company’s mission more accessible to a global audience. The campaign showed how a single creative idea, executed with clarity and design excellence, can drive consistency and scale across a complex brand landscape.