ABOUT

Experienced in leading the end-to-end creative process from concept to execution, aligning visuals with business goals. Skilled in crafting design systems, brand guidelines, and campaign aesthetics that elevate user engagement and reflect cohesive brand storytelling across digital and print channels.

Proficient in designing intuitive, user-centered interfaces grounded in research, accessibility, and usability principles. Translate complex requirements into clean, engaging layouts and prototypes that optimize the user journey and improve key performance metrics across web and mobile platforms.

Skilled in building and maintaining scalable design systems that promote consistency, collaboration, and speed across cross-functional teams. Experienced with Figma, Sketch, and front-end collaboration tools to streamline handoff and improve development accuracy.

Collaborate seamlessly with product managers, engineers, and marketers to align design with strategic goals. Known for bridging gaps between creative and technical teams, advocating for user needs while staying grounded in timelines and business constraints.

Experienced in leveraging qualitative and quantitative research to inform strategic design decisions. Skilled in synthesizing user feedback, analytics, A/B testing results, and stakeholder insights to uncover patterns and opportunities. Use data to validate concepts, refine UX flows, and ensure design solutions are both user-centered and performance-driven.