CONNECTIONS 2024
CATEGORY
WEB DESIGN, UX
INFO
The Salesforce Connections 2024 website was designed to inspire action, drive engagement, and set the stage for one of the year’s most anticipated marketing events. Focused on the future of AI-powered customer experiences, the site needed to match the energy and ambition of the event itself.
Grounded in UX data from previous years, the design process was highly collaborative, bringing together cross-functional teams to align strategy, content, and design. Every interaction was carefully considered to deliver a seamless and intuitive experience. The final product played a key role in the event’s success, helping generate over 15,000 pre-event registrations and setting a new standard for digital event experiences at Salesforce.
