REDEFINING THE CDP

This demand generation campaign centered on promoting a key article showcasing five use cases where connected data powers AI and agents across departments. The initiative included the creation of more than 150 digital assets, spanning paid display ads, social media content, and email graphics.

Each piece was thoughtfully designed to resonate with specific audiences, using bold imagery, relevant UI elements, and clear messaging to maximize engagement. Visual consistency across channels and a focus on performance helped boost click-through rates and support the broader goals of the campaign.